CMO 27: 062221 THE WINDS OF CHANGE
I was working on scripting out Friday and Saturday's podcast/video blog this morning, when a wonderful event happened. It's all about how we look at things, right?
I wanted to check the stats for Friday's June 18th podcast. When I landed on the homepage of the Anchor website, I realized that I could not log in. For some reason I could not recall the password. That meant having to request a password change which I did.
Fine. Now I am in. Guess what? My entire account was wiped clean as if it never existed. No past episodes. No account information. Nada! Zilch! Caput!
That is where the wonderful part of this event came to light. Instead of getting upset, which I could have easily done, I paused, breathed, and looked at the situation for what it was--an opportunity to turn the corner and move in a completely new direction that may prove to bear fruit down the road in contrast to my previous work.
Something that has been important to me as of late, bearing fruit, I mean.
Suddenly, I had my "aha" moment. It occurred to me that while I believe I can be an awesome content creator, I am not a good fit for podcasting or video blogging. With the exception of two dear individuals whom I keep close to my heart, those folks who first began watching Coffee Break with Carlos Michael have all but flown the chicken coop.
On average, on a good day, I might get up to 5 to 7 listeners. Even then there was no guarantee that they were listening to the show from beginning to end. Which reminds me of something my youngest son is always telling me, "Less is more dad. Keep the shows short, sweet, and to the point. Not more than maybe 7 to 15 minutes--and even that is pushing it a stretch."
We live in a world where everything is right now or instaneous. If it is longer than what the average listener cares to hang around for, including a blog like this, people skidaddle and move on.
So, in the interest of keeping things brief, I have decided to stop producing Coffee Break with Carlos Michael the podcast and video blog and instead will take everything back to the drawing board. In the meantime, I will create content that can be uploaded to my website carlosmichael.com, that can used on websites or social media free of charge, although donations will be welcomed.
Let's see where this goes.